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Stereotyping of Indians in professional sports in the USA: Case studies of Cleveland Indians and Washington Redskins
Jeník, Šimon ; Kýrová, Lucie (advisor) ; Perutka, Lukáš (referee)
This bachelor's thesis deals with the stereotypical depiction of the Indigenous peoples of North America in sports within the United States. In the United States, American Indians are presented with a distorted and biased image of the "White man's Indian," which is reflected in the names and logos of teams in the sports industry. The aim of this bachelor's thesis was to evaluate biased views of Indians and to provide evidence of the negative impacts of mascots and logos on Native Americans in professional sport. Case studies of the Cleveland Indians and the Washington Redskins were used for this purpose. The method of qualitative analysis and the method of oral history for interviews with respondents were used to study the sources that deal with this topic. The conclusion of the thesis summarizes the negative and racist depictions of Native American logos and mascots, which are mere articles of the owners of the above- mentioned clubs. These logos and images harm the real Indians and create a vacuum that presents them as historical relics. In conclusion, the author proposes a solution to this controversy, which is the abandonment of the use of Native American symbols in sports.
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Portrayal of American Indians in American and European (Czech) Culture: Sport Mascots and Logos
Purkytová, Gabriela ; Kýrová, Lucie (advisor) ; Šavelková, Lívia (referee)
This master thesis is focused on the phenomenon of cultural appropriation and the use of American Indian imagery in American and European culture. In both cultures are American Indians represented by distorted image of the universal White Man's Indian, which leads to the perception of them only as relicts of the past. In the United States, Native Americans try to point out the negative impacts, which the distorted image has on them, but the dominant white society refuses to acknowledge the inappropriateness of such images. The master thesis focuses on the historical evolution of the Native American image in American and European cultures. The author explains why the image was distorted and why the distortion still remains in both cultures. Then, the master thesis examines examples of appropriation of the American Indian in contemporary culture. Considering the extensiveness of this topic, the author focuses only on one example of cultural appropriation, which is the issue of Native Americans mascots and sports logos. On the American continent, the author chose the most controversial case of the Washington football team - the Washington Redskins. Despite the long history of Native American activism against the Redskins brand, the team refuses to change their racist name and logo. In Europe, the...
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